![]() Unlike the games though, the TCG faces the possibility of being left behind due to a lack of innovation. What started as a children’s game – and the realisation of one man’s boyhood adventures – Pokémon has transcended its intended origins, appealing now to a much wider audience. No game in the Pokémon series – from the humble Game Boy, right through to 3DS – could be considered a failed release, namely because The Pokémon Company continues to keep things fresh. However, one element of Pokémon’s brand that could appear less innovative than the rest is the Pokémon Trading Card Game. Pokémon GO continues to make millions of dollars a month in revenue and with a blockbuster premiere around the corner and the imminent announcement and subsequent release of ‘Pokémon Switch’, it’s sure to maintain appeal for some time to come. ![]() Staying relevant for twenty years is no mean feat and is a long way past being just a 'flash in the pan' fad. Pokémon is no longer just aimed at children. Despite the Pokémon Company branching out of their usual comfort zone, they’ve stayed true to their origins with a lovingly remade version of Pokémon Yellow in the form of Pokémon Let’s Go, capturing the nostalgia of fans that have been there from the start, as well as those ready to begin a new adventure. We’ve seen the company’s mascot turn into a master detective, soon transitioning to the big screen and voiced by one of the most famous actors around. There’s been a handful of mobile games ranging from the simplistic Magikarp Jump to the surprisingly complex Pokémon Duel. Ever since the release of Pokémon GO in the summer of 2016, the Pokémon brand has been going through a period of transition.
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